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Exploring corporate strategy /

Johnson, Gerry.

Exploring corporate strategy / Gerry Johnson. - 8th ed. - England : Prentice Hall, 2008. - xxxvi, 622 p. : col. ill. ; 24 cm

Includes bibliographical references and indexes.

The strategic position -- Strategic choices -- Strategy in action -- Case studies.

9780273711919

92025521


Business planning.
Strategic planning.

HD30.28 / .J648 2008