Marketing research /
Zikmund, William G.
Marketing research / asia pacific edition : [by]William G. Zikmund...[et.al.] - 10th - Australia : Cengage learning , c2007. - xxvii, 569 p. : ill, ; 24 cm.
Includes index.
Introduction to the research process -- Defining the problem -- Planning the research design -- Planning the sample -- Collecting the data -- Analyzing the data -- Formulating conclusions and writing the final report.
9780170127349 0170127346
HF5415.2 / .Z54 2010
Marketing research / asia pacific edition : [by]William G. Zikmund...[et.al.] - 10th - Australia : Cengage learning , c2007. - xxvii, 569 p. : ill, ; 24 cm.
Includes index.
Introduction to the research process -- Defining the problem -- Planning the research design -- Planning the sample -- Collecting the data -- Analyzing the data -- Formulating conclusions and writing the final report.
9780170127349 0170127346
HF5415.2 / .Z54 2010