Guide to business planning /
Friend, Graham.
Guide to business planning / Graham Friend and Stefan Zehle. - [2nd ed.]. - New York : Bloomberg Press, c2009. - 282 p. : ill. ; 26 cm.
Edition statement from jacket. At head of title: The economist.
Includes bibliographical references and index.
Introduction -- The business plan -- The business planning process -- Strategic planning -- Analysing the environment -- Analysing the firm -- Industry and competitor analysis -- Product and portfolio analysis -- SWOT analysis -- Generating strategic options -- Market forecasting -- The operational plan -- Modelling the business -- Accounting principles -- Completing the financial statements -- Reviewing the financial statements -- Evaluating strategic options -- Funding issues -- Risk analysis -- Preventing the business plan and obtaining approval -- Implementing the business plan.
"A comprehensive guide to every aspect of preparing and using a business plan--newly updated and revised. New businesses and existing businesses fare better with well-thought-out plans. It is essential to have a good business plan to raise capital--either for a new venture to get additional capital or within most corporations for new initiatives or for accelerated growth"--Provided by publisher.
9781846681226
2009003707
Business planning.
HD30.28 / .F747 2009
Guide to business planning / Graham Friend and Stefan Zehle. - [2nd ed.]. - New York : Bloomberg Press, c2009. - 282 p. : ill. ; 26 cm.
Edition statement from jacket. At head of title: The economist.
Includes bibliographical references and index.
Introduction -- The business plan -- The business planning process -- Strategic planning -- Analysing the environment -- Analysing the firm -- Industry and competitor analysis -- Product and portfolio analysis -- SWOT analysis -- Generating strategic options -- Market forecasting -- The operational plan -- Modelling the business -- Accounting principles -- Completing the financial statements -- Reviewing the financial statements -- Evaluating strategic options -- Funding issues -- Risk analysis -- Preventing the business plan and obtaining approval -- Implementing the business plan.
"A comprehensive guide to every aspect of preparing and using a business plan--newly updated and revised. New businesses and existing businesses fare better with well-thought-out plans. It is essential to have a good business plan to raise capital--either for a new venture to get additional capital or within most corporations for new initiatives or for accelerated growth"--Provided by publisher.
9781846681226
2009003707
Business planning.
HD30.28 / .F747 2009