International marketing /
Cateora, Philip R.
International marketing / Cateora, Philip R...[et.al]. - 14th ed. - Boston. : McGraw Hill, 2009. - xxxi,711 p. : ill. ; 25 cm.
Includes index.
The scope and challenges of international marketing--The cultural environment for global markets--Assessing global market opportunities--Developing global market strategies--Implementing global market strategies--Supplementary material.
9780071288385
86081796
Export marketing.
International business enterprises.
HF1416 / .C375 2009
International marketing / Cateora, Philip R...[et.al]. - 14th ed. - Boston. : McGraw Hill, 2009. - xxxi,711 p. : ill. ; 25 cm.
Includes index.
The scope and challenges of international marketing--The cultural environment for global markets--Assessing global market opportunities--Developing global market strategies--Implementing global market strategies--Supplementary material.
9780071288385
86081796
Export marketing.
International business enterprises.
HF1416 / .C375 2009