Mass communication theory : foundations, ferment, and future /
Baran, Stanley J.
Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis. - 4th ed. - Belmont, CA : Thomson/Wadsworth, c2006 - xix, 412 p. : ill. ; 24 cm. - Wadsworth series in mass communication and journalism .
Includes bibliographical references (p. 387-404) and index.
Introduction to mass communication theory -- The era of mass society and mass culture -- The rise and fall of limited effects -- Contemporary mass communication theory searching for consensus and configuring challenges.
0534637973 (pbk.) 9780534637972
2005920354
Mass media--Philosophy.
P90 / .B285 2006
302.23/01
Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis. - 4th ed. - Belmont, CA : Thomson/Wadsworth, c2006 - xix, 412 p. : ill. ; 24 cm. - Wadsworth series in mass communication and journalism .
Includes bibliographical references (p. 387-404) and index.
Introduction to mass communication theory -- The era of mass society and mass culture -- The rise and fall of limited effects -- Contemporary mass communication theory searching for consensus and configuring challenges.
0534637973 (pbk.) 9780534637972
2005920354
Mass media--Philosophy.
P90 / .B285 2006
302.23/01