Reaching audiences :
Yopp, Jan Johnson.
Reaching audiences : a guide to media writing / Jan Johnson Yopp, - 3rd ed. - Boston : Allyn and Bacon, c2003. - xiv, 383 p. : ill. ; 23 cm.
includes index
Writing for today's audiences -- Tools for writers spelling, grammar, style and math -- Guidelines for good writing -- Getting to the point -- Beyond the lead writing the message -- Recognising bias and stereotypes -- Research and observation -- Legal and ethical issues -- Interviewing quotes and attribution -- Electronic media -- Public relations writing -- Advertising -- The abused words list -- Keys to grammar and style quizzes -- Key to math test.
0205359221 9780205359226
98034457
Mass media--Authorship.
Mass media--Audiences.
Report writing.
P96.A86 / M38 2003
808/.066302
Reaching audiences : a guide to media writing / Jan Johnson Yopp, - 3rd ed. - Boston : Allyn and Bacon, c2003. - xiv, 383 p. : ill. ; 23 cm.
includes index
Writing for today's audiences -- Tools for writers spelling, grammar, style and math -- Guidelines for good writing -- Getting to the point -- Beyond the lead writing the message -- Recognising bias and stereotypes -- Research and observation -- Legal and ethical issues -- Interviewing quotes and attribution -- Electronic media -- Public relations writing -- Advertising -- The abused words list -- Keys to grammar and style quizzes -- Key to math test.
0205359221 9780205359226
98034457
Mass media--Authorship.
Mass media--Audiences.
Report writing.
P96.A86 / M38 2003
808/.066302