Doing media research :
Priest, Susanna Hornig.
Doing media research : an introduction / Susanna Hornig Priest ; illustrations by Scott McCullar. - Thousand Oaks, Calif. : Sage Publications, c1996. - xxviii, 265 p. : ill. ; 25 cm.
Includes bibliographical references (p. 235-236) and index.
Roots: Social science foundations -- Digging up answers: Asking questions and collecting data -- Toolbox: Quantitative analytical techniques -- Cookbook: Analyzing qualitative data -- Branching out: The wider world world of research.
0803972938 (pbk. : alk. paper)
95036401
Mass media--Research--Methodology.
Social sciences--Methodology.
P91.3 / .P75 1996
Doing media research : an introduction / Susanna Hornig Priest ; illustrations by Scott McCullar. - Thousand Oaks, Calif. : Sage Publications, c1996. - xxviii, 265 p. : ill. ; 25 cm.
Includes bibliographical references (p. 235-236) and index.
Roots: Social science foundations -- Digging up answers: Asking questions and collecting data -- Toolbox: Quantitative analytical techniques -- Cookbook: Analyzing qualitative data -- Branching out: The wider world world of research.
0803972938 (pbk. : alk. paper)
95036401
Mass media--Research--Methodology.
Social sciences--Methodology.
P91.3 / .P75 1996