Managing electronic media : making, marketing, and moving digital content /
Van,Tassel.
Managing electronic media : making, marketing, and moving digital content / Joan Van Tassel, Lisa Poe-Howfield. - Boston : Focal Press/Elsevier, c2010. - xiv, 417 p. : ill. ; 24 cm.
Includes bibliographical references and index.
The media industries : segments, structures, and similarities -- Media organizations -- Leadership and management -- Managing human resources -- Financial management -- Media consumers : measurement and metrics -- Managing the production process -- Strategies for marketing content -- Packaging, repackaging, and marketing content -- Managing sales : an insider's view -- Distributing content -- The changing media value chain -- Media industry business models -- Legal and regulatory issues -- Ethical issues.
9780240810201 (pbk. : alk. paper) 0240810201 (pbk. : alk. paper)
2009052491
Mass media--Management.
P96.M34 / .V36 2010
Managing electronic media : making, marketing, and moving digital content / Joan Van Tassel, Lisa Poe-Howfield. - Boston : Focal Press/Elsevier, c2010. - xiv, 417 p. : ill. ; 24 cm.
Includes bibliographical references and index.
The media industries : segments, structures, and similarities -- Media organizations -- Leadership and management -- Managing human resources -- Financial management -- Media consumers : measurement and metrics -- Managing the production process -- Strategies for marketing content -- Packaging, repackaging, and marketing content -- Managing sales : an insider's view -- Distributing content -- The changing media value chain -- Media industry business models -- Legal and regulatory issues -- Ethical issues.
9780240810201 (pbk. : alk. paper) 0240810201 (pbk. : alk. paper)
2009052491
Mass media--Management.
P96.M34 / .V36 2010