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Media/impact : an introduction to mass media /

Biagi, Shirley.

Media/impact : an introduction to mass media / Shirley Biagi. - 8th ed. - [Southbank, Vic.], Australia : Belmont, CA, USA : Thomson Wadsworth ; Thomas Higher Education, c2007. - xxxii, 396 p. : ill. (some col.) ; 28 cm.

Includes bibliographical references (p. 373-382) and index.

The mass media industries -- Selling the message -- Changing messages.

ISBN: 9780495050261 0495050261

LCCN: 2006924672

Subjects--Topical Terms:
Mass media.

LC Class. No.: P90 / .B489 2007

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