Consumer behaviour :
Solomon, Michael R.
Consumer behaviour : buying, having and being / Consumer behavior Michael Solomon. - 8th ed. - Boston : Pearson Education, Inc, 2009. - 720 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subcultures -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
9780135153369
Consumer behavior--Europe.
HF5415 / .S59 2009
Consumer behaviour : buying, having and being / Consumer behavior Michael Solomon. - 8th ed. - Boston : Pearson Education, Inc, 2009. - 720 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subcultures -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
9780135153369
Consumer behavior--Europe.
HF5415 / .S59 2009