Marketing : an introduction /
Armstrong, Gary (Gary M.)
Marketing : an introduction / Gary Armstrong & Philip Kotler. - 9th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2009. - xxxiii, 502, [118] p. : col. ill. ; 28 cm.
Includes bibliographical references (p. R1-R23)
and indexes.
Defining marketing and the marketing process -- Understanding the marketplace and consumers -- Designing a customer-driven marketing strategy and marketing mix -- Extending marketing.
9780136021131
HF5415 / .K625 2009
Marketing : an introduction / Gary Armstrong & Philip Kotler. - 9th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2009. - xxxiii, 502, [118] p. : col. ill. ; 28 cm.
Includes bibliographical references (p. R1-R23)
and indexes.
Defining marketing and the marketing process -- Understanding the marketplace and consumers -- Designing a customer-driven marketing strategy and marketing mix -- Extending marketing.
9780136021131
HF5415 / .K625 2009