Market opportunity analysis :
Stevens, Robert E.
Market opportunity analysis : text and cases / Robert E. Stevens ... [et al.]. - New York : Best Business Books, c2006. - xi, 263 p. : ill. ; 22 cm.
Includes bibliographical references (p. 259) and
index.
Assessing business opportunities: An overview -- Strategic management and planning -- Market demand analysis -- Competitive analysis -- Revenue and cost analysis -- Profitability analysis -- Feasibility analysis: Summary and action plan.
9780789024190
HF5415.2 / .M326 2006
Market opportunity analysis : text and cases / Robert E. Stevens ... [et al.]. - New York : Best Business Books, c2006. - xi, 263 p. : ill. ; 22 cm.
Includes bibliographical references (p. 259) and
index.
Assessing business opportunities: An overview -- Strategic management and planning -- Market demand analysis -- Competitive analysis -- Revenue and cost analysis -- Profitability analysis -- Feasibility analysis: Summary and action plan.
9780789024190
HF5415.2 / .M326 2006