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Mass media research : an introduction /

Wimmer, Roger D.

Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 8th ed. - Belmont, CA : Thomson, Wadsworth, c2006. - xii, 468 p. : ill. ; 24 cm. - Wadsworth series in mass communication and journalism .

Includes bibliographical references and indexes.

The research process -- Research approaches -- Data analysis -- Research applications.

ISBN: 0534647189

LCCN: 2004114638

Subjects--Topical Terms:
Mass media--Research.

LC Class. No.: P91.3 / .W47 2006

Dewey Class. No.: 302.23072

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