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International Marketing Management /

Jain, Subhash C.

International Marketing Management / Subhash, C. Jain. - 4th ed. - New Delhi : CBS Publishers, 1990 - xvi, 912p. : ill. ; 20 cm.

Includes Index.

Framework of international marketing -- The field of international business -- Environmental factors affecting international marketing -- Perspectives of international markets -- International marketing decisions -- Planning and control.

ISBN: 0534932886 9780534932886

Subjects--Topical Terms:
Marketing Management.

LC Class. No.: HF1416 / .J35 1993

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