Consumers /
Arnould, Eric J.
Consumers / Eric Arnould, Linda Price, George Zinkhan. - 2nd ed. - Boston : McGraw-Hill/Irwin, c2004. - xxv, 845, [22] p. : col. ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
An overview of consumer behavior -- Marketing decisions and consumer behavior -- Consumers as interpreters -- Consumers in social context -- Consumer action.
0072537140 (alk. paper) 0071214267 (international : alk. paper)
2002041065
Consumer behavior.
Consumer behavior--United States.
HF5415.32 / .A76 2004
Consumers / Eric Arnould, Linda Price, George Zinkhan. - 2nd ed. - Boston : McGraw-Hill/Irwin, c2004. - xxv, 845, [22] p. : col. ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
An overview of consumer behavior -- Marketing decisions and consumer behavior -- Consumers as interpreters -- Consumers in social context -- Consumer action.
0072537140 (alk. paper) 0071214267 (international : alk. paper)
2002041065
Consumer behavior.
Consumer behavior--United States.
HF5415.32 / .A76 2004