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Strategic marketing problems :

Kerin, Roger A.

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - 6th ed. - Boston : Allyn and Bacon, c1993. - xii, 720 p. : ill. ; 27 cm.

Includes bibliographical references and index.

ISBN: 0205142427

LCCN: 92021636

Subjects--Topical Terms:
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.

LC Class. No.: HF5415.135 / .K47 1993

Dewey Class. No.: 658.8/02

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