Retail management :
Berman, Barry.
Retail management : a strategic approach / Barry Berman, Joel R. Evans. - 6th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1995. - xxxii, 682, A1-A63, I1-121 p. : col. ill. ; 29 cm. + 1 computer disk.
Includes indexes.
An overview of strategic retail management -- Situation analysis -- Targeting customers and gathering information -- Choosing a store location -- Managing a retail business -- Merchandise management and pricing -- Communicating with the customer -- Planning for the future.
0023086610
94036424
Retail trade.--Management.
HF5429 / .B45 1995
Retail management : a strategic approach / Barry Berman, Joel R. Evans. - 6th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1995. - xxxii, 682, A1-A63, I1-121 p. : col. ill. ; 29 cm. + 1 computer disk.
Includes indexes.
An overview of strategic retail management -- Situation analysis -- Targeting customers and gathering information -- Choosing a store location -- Managing a retail business -- Merchandise management and pricing -- Communicating with the customer -- Planning for the future.
0023086610
94036424
Retail trade.--Management.
HF5429 / .B45 1995