International marketing /
Czinkota, Michael R.
International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. - 3rd ed. - Fort Worth : Dryden Press, c1993. - xxxi, 924 p. : ill., maps (some col.) ; 26 cm. - The Dryden Press series in marketing. .
Includes bibliographical references and indexes.
The international marketing imperative -- International trade and the United States -- The international economic environment -- The international political and legal environment -- The international cultural environment -- The international financial environment -- The export process -- Secondary international marketing research -- International product adaptation -- Export pricing strategies -- International communications -- International channels of distribution -- Licensing, purchasing, and export intermediaries -- Foreign direct investment and management contracts -- Primary international marketing research and the marketing decision support system -- Globalization -- Global pricing strategies -- International logistics -- Global international strategies -- International marketing organization and control -- The international marketing of services -- Counter-trade -- Marketing in transition -- The future.
0030767539
92081822
Export marketing.
HF1416 / .C953 1993
International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. - 3rd ed. - Fort Worth : Dryden Press, c1993. - xxxi, 924 p. : ill., maps (some col.) ; 26 cm. - The Dryden Press series in marketing. .
Includes bibliographical references and indexes.
The international marketing imperative -- International trade and the United States -- The international economic environment -- The international political and legal environment -- The international cultural environment -- The international financial environment -- The export process -- Secondary international marketing research -- International product adaptation -- Export pricing strategies -- International communications -- International channels of distribution -- Licensing, purchasing, and export intermediaries -- Foreign direct investment and management contracts -- Primary international marketing research and the marketing decision support system -- Globalization -- Global pricing strategies -- International logistics -- Global international strategies -- International marketing organization and control -- The international marketing of services -- Counter-trade -- Marketing in transition -- The future.
0030767539
92081822
Export marketing.
HF1416 / .C953 1993