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Public relations : theories,practices and critiques /

Macnamara, Jim.

Public relations : theories,practices and critiques / Jim, Macnamara. - - Australia : PEARSON, c2012. - xxii,542 p. : ill. ; 25 cm.

Includes bibliographical references (p. 307-320) and index.

Foundational understandings: communication problems, theories and models -- Practices, methods and the industry -- Critiques and change.

ISBN: 9781442543294

LCCN: 97005338

Subjects--Topical Terms:
Public relations.

LC Class. No.: HD59 / .M23 2012

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