Marketing management :
Kotler, Philip.
Marketing management : Philip Kotler . - 12th ed. - Singapore ; New York : Prentice Hall, c2006. - xxxix, 120 p. : col. ill. ; 28 cm.
Includes biblioraphical references and indexes.
Understanding market management -- Capturing marketing insights -- Connecting with customers -- Building strong brands -- Shaping the market offerings -- Delivering value -- Communicating value -- Creating successful long-term growth.
0131457578
2008339685
HF5415.13 / .K64 2006
Marketing management : Philip Kotler . - 12th ed. - Singapore ; New York : Prentice Hall, c2006. - xxxix, 120 p. : col. ill. ; 28 cm.
Includes biblioraphical references and indexes.
Understanding market management -- Capturing marketing insights -- Connecting with customers -- Building strong brands -- Shaping the market offerings -- Delivering value -- Communicating value -- Creating successful long-term growth.
0131457578
2008339685
HF5415.13 / .K64 2006