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Marketing :

Marketing : best practices / K. Douglas Hoffman ... [et al.]. - 2nd ed. - Mason, Ohio : Thomson/South-Western, c2003. - xxii, 647 p. : ill. (some col.) ; 28 cm.

Includes bibliographical references and indexes.

0030349990

2002021786


Marketing.

HF5415 / .M297453 2003

658.8