Small business management :
Longenecker, Justin G.
Small business management : launching & growing entrepreneurial ventures / Justin G. Longenecker ... [et al.]. - 13th ed. - Australia ; Mason, OH : South-Western Cengage Learning, c2006. - xx, 636 p. : col. ill. ; 29 cm.
Includes bibliographical references (p. 701-718) and index.
Entrepreneurship: a world of opportunity -- Starting from scratch or joining an existing business -- Developing the new venture business plan -- Focusing on the customer: marketing growth strategies -- Managing growth in the small business -- Understanding the numbers.
9780324226126 9780324226126
2009932376
Small business.--Management.
HD62.7 / .L66 2006
Small business management : launching & growing entrepreneurial ventures / Justin G. Longenecker ... [et al.]. - 13th ed. - Australia ; Mason, OH : South-Western Cengage Learning, c2006. - xx, 636 p. : col. ill. ; 29 cm.
Includes bibliographical references (p. 701-718) and index.
Entrepreneurship: a world of opportunity -- Starting from scratch or joining an existing business -- Developing the new venture business plan -- Focusing on the customer: marketing growth strategies -- Managing growth in the small business -- Understanding the numbers.
9780324226126 9780324226126
2009932376
Small business.--Management.
HD62.7 / .L66 2006