Modern retailing :
Mason, Joseph Barry.
Modern retailing : theory and practice / J. Barry Mason, Morris L. Mayer. - 6th ed. - Homewood, IL : BPI/Irwin, c1993. - xx, 793 p. : ill. ; 24 cm.
Includes bibliographical references.
Retailing structure and strategy -- Monitoring the environment -- Deciding how to compete: planning for customers and operations -- Implementing retail strategy: retail-mix decisions -- Epilogue.
0256128995
89015257
Retail trade.
HF5429 / .M328 1993
Modern retailing : theory and practice / J. Barry Mason, Morris L. Mayer. - 6th ed. - Homewood, IL : BPI/Irwin, c1993. - xx, 793 p. : ill. ; 24 cm.
Includes bibliographical references.
Retailing structure and strategy -- Monitoring the environment -- Deciding how to compete: planning for customers and operations -- Implementing retail strategy: retail-mix decisions -- Epilogue.
0256128995
89015257
Retail trade.
HF5429 / .M328 1993