World Wide Web marketing :
Sterne, Jim, 1955-
World Wide Web marketing : integrating the Internet into your marketing strategy / Jim Sterne. - New York : J. Wiley, c1995. - xvii, 331 p. : ill. ; 24 cm.
Includes index.
Introduction to the internet and the web-An executive summary -- Getting to know the internet -- Welcome to the World Wide Web -- Using the World Wide Web for marketing -- Customer service first -- Web page functionality-Be kind to your users -- Interactivity is king -- Feedback -- Value added marketing -- Attracting attention -- Measuring your success -- A few thorny issues -- Where do you start? -- Looking toward the future.
0471128430 (paper : alk. paper)
95032269
Internet marketing.
World Wide Web.
Internet.
HF5415.1265 / .S742 1995
World Wide Web marketing : integrating the Internet into your marketing strategy / Jim Sterne. - New York : J. Wiley, c1995. - xvii, 331 p. : ill. ; 24 cm.
Includes index.
Introduction to the internet and the web-An executive summary -- Getting to know the internet -- Welcome to the World Wide Web -- Using the World Wide Web for marketing -- Customer service first -- Web page functionality-Be kind to your users -- Interactivity is king -- Feedback -- Value added marketing -- Attracting attention -- Measuring your success -- A few thorny issues -- Where do you start? -- Looking toward the future.
0471128430 (paper : alk. paper)
95032269
Internet marketing.
World Wide Web.
Internet.
HF5415.1265 / .S742 1995