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Principles of services marketing /

Palmer, Adrian.

Principles of services marketing / Adrian Palmer. - 3rd. ed. - London ; New York : McGraw-Hill, c2001. - xii,516 p. : ill. ; 24 cm.

Includes bibliographical references (p. [331]-340) and index.

ISBN: 0077097483 9780077097486

LCCN: 94004289

Subjects--Topical Terms:
Marketing--Management.
Service industries--Marketing.

LC Class. No.: HF5415.13 / .P32422001

Dewey Class. No.: 658.8

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