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Strategic management & business policy :

Rowe, Alan J.

Strategic management & business policy : a methodological approach / Alan J. Rowe, Richard O. Mason, Karl E. Dickel. - 2nd ed. - Reading, Mass. : Addison-Wesley, c1986. - xi, 670 p. : ill. ; 28 cm.

"Reprinted with corrections October 1985."--Verso of t.p.

Includes bibliographies and index.

0201060876 (pbk.) : $24.95 (est.)

84014456//r85


Strategic planning--United States.
Management--United States--Case studies.

HD30.28 / .R69 1985

658.4/012