Strategic planning and performance :
Kenny, Graham.
Strategic planning and performance : develop and measure a winning strategy / Graham Kenny. - 1st ed. - Boston, MA : Elsevier, c2005 - xiv, 264 p. : ill. ;
New ways of thinking -- Your foundation stones -- At the cutting edge -- It's wise to analyze-strategically -- Where are you going? -- The fatal flaw -- Doing what you do better -- Why diversification is not a strategy -- Avoiding naive strategy -- Tracking strategy in real time -- The need for action -- Outside looking in -- Strategic versus operational plans: is there a difference and does it matter? -- Involving a board in strategic planning -- Competitive advantage along value chains.
07050663839 9780750663830
2004116788
HD30.28 / .K46 2005
Strategic planning and performance : develop and measure a winning strategy / Graham Kenny. - 1st ed. - Boston, MA : Elsevier, c2005 - xiv, 264 p. : ill. ;
New ways of thinking -- Your foundation stones -- At the cutting edge -- It's wise to analyze-strategically -- Where are you going? -- The fatal flaw -- Doing what you do better -- Why diversification is not a strategy -- Avoiding naive strategy -- Tracking strategy in real time -- The need for action -- Outside looking in -- Strategic versus operational plans: is there a difference and does it matter? -- Involving a board in strategic planning -- Competitive advantage along value chains.
07050663839 9780750663830
2004116788
HD30.28 / .K46 2005