Learning aid to accompany Basic marketing /
McGuiggan
Learning aid to accompany Basic marketing / McGuiggan - 3rd Australian ed. - Boston, Mass. : McGraw-Hill, c2001. - ix, 252 p. : col. ill. ; 28 cm. 1 CD ROM (4 3/4 in.)
McCarthy's name appears first on the earlier edition.
Includes bibliographical references (p. 725-787) and indexes.
Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
0074709275 9780074709276
2004040321
Marketing--Management.
HF5415.13 / .M34 2001
Learning aid to accompany Basic marketing / McGuiggan - 3rd Australian ed. - Boston, Mass. : McGraw-Hill, c2001. - ix, 252 p. : col. ill. ; 28 cm. 1 CD ROM (4 3/4 in.)
McCarthy's name appears first on the earlier edition.
Includes bibliographical references (p. 725-787) and indexes.
Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
0074709275 9780074709276
2004040321
Marketing--Management.
HF5415.13 / .M34 2001