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Managing small business: an entrepreneurial emphasis/

Petty, William J...[et.al.]

Managing small business: an entrepreneurial emphasis/ J. William Petty...[et.al.] - 15th ed. - Australia; South-Western Cengage Learning, c2010. - xxiv, 742 p. : col. ill. ; 28 cm.

Includes bibliographical references and index.

Part one: entrepreneurship: A world of opportunity -- Part two: starting from scratch -- Part three: developing the new creature business plan -- Part four: focusing on the customer: marketing growth strategies -- Part five: managing growth in the small business.

9780538737289

2004268738

GBA3-Z7208


Small business--Management.

HD62.7 / .P4 2010

658.022