The experience economy /
Pine, B. Joseph.
The experience economy / B. Joseph Pine II, James H. Gilmore. - Updated ed. - Boston, Mass. : Harvard Business Review Press, c2011. - xxvii, 359 p. : ill. ; 21 cm.
Rev. ed. of: The experience economy : work is theatre & every business a stage. 1999.
Includes bibliographical references and index.
Welcome to the experience economy--Setting the stage--The show must go on--Get your act together--Experiencing less sacrifice--Work is a theatre--Performing to form--Now act your part--The customer is the product--Finding your role in the world.
9781422161975 (alk. paper) 1422161978 (alk. paper)
2010054391
Product management.
Marketing.
Diversification in industry.
Customer services.
HF5415.15 / .P56 2011
The experience economy / B. Joseph Pine II, James H. Gilmore. - Updated ed. - Boston, Mass. : Harvard Business Review Press, c2011. - xxvii, 359 p. : ill. ; 21 cm.
Rev. ed. of: The experience economy : work is theatre & every business a stage. 1999.
Includes bibliographical references and index.
Welcome to the experience economy--Setting the stage--The show must go on--Get your act together--Experiencing less sacrifice--Work is a theatre--Performing to form--Now act your part--The customer is the product--Finding your role in the world.
9781422161975 (alk. paper) 1422161978 (alk. paper)
2010054391
Product management.
Marketing.
Diversification in industry.
Customer services.
HF5415.15 / .P56 2011