Strategic management for hospitality and tourism /
Okumus, Fevzi.
Strategic management for hospitality and tourism / Fevsi Okumus, Levent Altinay and Prakash K. Chathoth. - 2nd ed. - Amsterdam : Elseiver, 2010. - xiv, 333 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Introduction to strategy -- Strategy context -- Strategy content -- The strategy process -- Synthesis -- Case studies.
9780750665223
98022037
Hospitality industry--Management.
Strategic planning.
TX911.3.M27 / .O46 2010
Strategic management for hospitality and tourism / Fevsi Okumus, Levent Altinay and Prakash K. Chathoth. - 2nd ed. - Amsterdam : Elseiver, 2010. - xiv, 333 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Introduction to strategy -- Strategy context -- Strategy content -- The strategy process -- Synthesis -- Case studies.
9780750665223
98022037
Hospitality industry--Management.
Strategic planning.
TX911.3.M27 / .O46 2010