Consumer behaviour in tourism /
Swarbrooke, John.
Consumer behaviour in tourism / John Swarbrooke and Susan Horner. - 2nd ed. - Amsterdam ; Boston : Butterworth-Heinemann, 2007. - ix, 428 p. : ill. ; 25 cm.
Previous ed.: 1999.
Includes bibliographical references (p. [417]-423) and index.
Part 1: context -- Part 2: the purchase-decision process -- Part 3: typologies of tourist behaviour -- Part 4: tourism demand and markets -- Part 5: consumer behaviour and marketing -- Part 6: topical issues in consumer behaviour -- Part 7: conclusions and future -- Part 8: case studies.
0750667354 (pbk.) 9780750667357 (pbk.)
2006934146
GBA633806 bnb
013431623 Uk
Consumer behavior.
Tourism.
G155.A1 / S88 2007
658.8342
Consumer behaviour in tourism / John Swarbrooke and Susan Horner. - 2nd ed. - Amsterdam ; Boston : Butterworth-Heinemann, 2007. - ix, 428 p. : ill. ; 25 cm.
Previous ed.: 1999.
Includes bibliographical references (p. [417]-423) and index.
Part 1: context -- Part 2: the purchase-decision process -- Part 3: typologies of tourist behaviour -- Part 4: tourism demand and markets -- Part 5: consumer behaviour and marketing -- Part 6: topical issues in consumer behaviour -- Part 7: conclusions and future -- Part 8: case studies.
0750667354 (pbk.) 9780750667357 (pbk.)
2006934146
GBA633806 bnb
013431623 Uk
Consumer behavior.
Tourism.
G155.A1 / S88 2007
658.8342