The dynamics of mass communication :
Dominick, Joseph R.
The dynamics of mass communication : media in the digital age / Joseph R. Dominick. - 10th ed. - New York : McGraw-Hill Higher Education, c2009. - xxv, 457, [16] p. : ill. (chiefly col.) ; 28 cm. + 1 DVD-ROM (4 3/4 in.)
Includes bibliographical references and index.
The nature and history of mass communication -- Media -- Specific media professions -- Regulation of the mass media -- Impact of the media.
9780073378831 (alk. paper) 0073378836 (alk. paper) 9780073348506 (set) 0073348503 (set)
2007051525
Mass media.
P90 / .D59 2009
The dynamics of mass communication : media in the digital age / Joseph R. Dominick. - 10th ed. - New York : McGraw-Hill Higher Education, c2009. - xxv, 457, [16] p. : ill. (chiefly col.) ; 28 cm. + 1 DVD-ROM (4 3/4 in.)
Includes bibliographical references and index.
The nature and history of mass communication -- Media -- Specific media professions -- Regulation of the mass media -- Impact of the media.
9780073378831 (alk. paper) 0073378836 (alk. paper) 9780073348506 (set) 0073348503 (set)
2007051525
Mass media.
P90 / .D59 2009