Hospitality business development /
Hassanien, Ahmed.
Hospitality business development / Ahmed Hassanien, Dale Crispin and Alan Clarke. - Amsterdam : Elsevier, 2010. - xxi, 289p. : ill. ; 26 cm.
Includes bibliographical references and index.
Introduction to hospitality business development -- Scope of the hospitality industry -- The hospitality environment -- Hospitality business positioning -- Developing customer-centred hospitality businesses -- Hospitality business planning and feasibility -- Hospitality business development routes and directions -- Hospitality business development methods -- New product development -- Hospitality property renovation -- Conclusions.
9781856176095
TX911.3 / .H37 2010
Hospitality business development / Ahmed Hassanien, Dale Crispin and Alan Clarke. - Amsterdam : Elsevier, 2010. - xxi, 289p. : ill. ; 26 cm.
Includes bibliographical references and index.
Introduction to hospitality business development -- Scope of the hospitality industry -- The hospitality environment -- Hospitality business positioning -- Developing customer-centred hospitality businesses -- Hospitality business planning and feasibility -- Hospitality business development routes and directions -- Hospitality business development methods -- New product development -- Hospitality property renovation -- Conclusions.
9781856176095
TX911.3 / .H37 2010