Social Marketing:
Lee, Nancy
Social Marketing: influencing behaviors for good. Nancy R. Lee and Philip Kotler - 4th ed. - Los Angeles: SAGE; 2011 - xi, 502 p.: ill.; 24cm.
Includes bibliographical references and index
9788132110200
HF5414 / .L44 2011
Social Marketing: influencing behaviors for good. Nancy R. Lee and Philip Kotler - 4th ed. - Los Angeles: SAGE; 2011 - xi, 502 p.: ill.; 24cm.
Includes bibliographical references and index
9788132110200
HF5414 / .L44 2011