Retail management :
Berman, Barry.
Retail management : a strategic approach / Barry Berman, Joel R. Evans. - 4th ed. - New York : London : Macmillan ; Collier Macmillan, c1989. - xxiv, 679 p., [12] leaves of plates : ill. (some col.) ; 26 cm.
Includes bibliographies and indexes.
An introduction to retailing -- Strategic planning in retailing: owning or managing a business -- Retail institutions by ownership -- Retail institutions by retail strategy -- Identifying and understanding consumers -- Marketing research in retailing -- Trading area analysis -- Site selection -- Retail organization and human resource management -- Operations management -- Buying and handling merchandise -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a store image -- Promotional strategy.
0023086416
88018935
Retail trade--Management.
HF5429 / .B45 1989
Retail management : a strategic approach / Barry Berman, Joel R. Evans. - 4th ed. - New York : London : Macmillan ; Collier Macmillan, c1989. - xxiv, 679 p., [12] leaves of plates : ill. (some col.) ; 26 cm.
Includes bibliographies and indexes.
An introduction to retailing -- Strategic planning in retailing: owning or managing a business -- Retail institutions by ownership -- Retail institutions by retail strategy -- Identifying and understanding consumers -- Marketing research in retailing -- Trading area analysis -- Site selection -- Retail organization and human resource management -- Operations management -- Buying and handling merchandise -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a store image -- Promotional strategy.
0023086416
88018935
Retail trade--Management.
HF5429 / .B45 1989