Consumer behavior:
Solomon, Michael R.,
Consumer behavior: buying, having, and being Mike R. Solomon. - 8th edition. - 720 p.: ill. ; 26cm
Includes bibliographical references and index.
Foundations of consumer behavior -- Buying, having, and being : an introduction to consumer behavior -- Consumer and social well-being -- Internal influences on consumer behavior -- Perception -- Learning and memory -- Motivation and affect -- The self: mind, gender, and body -- Personality, lifestyles, and values -- Attitudes and persuasive communications -- Decision making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and social media -- Income and social class -- Subcultures -- Culture -- Glossary -- Index.
9780134129938 (student edition)
2015041651
Consumer behavior.
HF5415.32 / .S6 2009
658.8/342
Consumer behavior: buying, having, and being Mike R. Solomon. - 8th edition. - 720 p.: ill. ; 26cm
Includes bibliographical references and index.
Foundations of consumer behavior -- Buying, having, and being : an introduction to consumer behavior -- Consumer and social well-being -- Internal influences on consumer behavior -- Perception -- Learning and memory -- Motivation and affect -- The self: mind, gender, and body -- Personality, lifestyles, and values -- Attitudes and persuasive communications -- Decision making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and social media -- Income and social class -- Subcultures -- Culture -- Glossary -- Index.
9780134129938 (student edition)
2015041651
Consumer behavior.
HF5415.32 / .S6 2009
658.8/342