Media communication :
Watson, James, 1936-
Media communication : an introduction to theory and process / James Watson. - 3rd ed. - Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2008. - xx, 452 p. : ill. ; 24 cm.
Includes bibliographical references (p. 409-419) and index.
Studying the media -- Setting the scene media in context -- The language of study -- The audience for media perspective in use and response -- Media in society purpose and performance -- The news gates agendas and values -- Narrative the media as storytellers -- The practice of media pressure and constraints -- The global arena issues of dominance and control -- Network communication visions and realities -- Research as exploration and development -- 21st century perspectives -- Concluding remarks.
0230535496 (alk. paper) 9780230535497 (alk. paper)
2008011817
GBA813052 bnb
014507780 Uk
Mass media.
P90 / .W29 2008
Media communication : an introduction to theory and process / James Watson. - 3rd ed. - Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2008. - xx, 452 p. : ill. ; 24 cm.
Includes bibliographical references (p. 409-419) and index.
Studying the media -- Setting the scene media in context -- The language of study -- The audience for media perspective in use and response -- Media in society purpose and performance -- The news gates agendas and values -- Narrative the media as storytellers -- The practice of media pressure and constraints -- The global arena issues of dominance and control -- Network communication visions and realities -- Research as exploration and development -- 21st century perspectives -- Concluding remarks.
0230535496 (alk. paper) 9780230535497 (alk. paper)
2008011817
GBA813052 bnb
014507780 Uk
Mass media.
P90 / .W29 2008