Consumer behavior :
Solomon, Michael R.
Consumer behavior : buying, having, and being / Michael R. Solomon. - 3rd ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1996. - xxii, 682 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
Consumers in the marketplace -- Consumers as individuals -- Consumers as decision makers -- Consumers and subcultures -- Consumers and culture.
013365768X 013367939X (pbk.)
94047068
Consumer behavior.
HF5415.32 / .S6 1996
Consumer behavior : buying, having, and being / Michael R. Solomon. - 3rd ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1996. - xxii, 682 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
Consumers in the marketplace -- Consumers as individuals -- Consumers as decision makers -- Consumers and subcultures -- Consumers and culture.
013365768X 013367939X (pbk.)
94047068
Consumer behavior.
HF5415.32 / .S6 1996