Marketing :
Marketing : best practices /
Michael R. Czinkota ... [et al.].
- Fort Worth ; Dryden, c2000.
- xxvii, 657 p. : ill. ; 29 cm.
- The Dryden Press series in marketing .
Includes bibliographical references and indexes.
Introduction- Marketing environment -- Understanding the market -- Product -- Distribution -- Integrated marketing communications -- Pricing -- The future of marketing.
0030211093
00708858
GB99-70629
Marketing.
HF5415 / .M29 2000
Includes bibliographical references and indexes.
Introduction- Marketing environment -- Understanding the market -- Product -- Distribution -- Integrated marketing communications -- Pricing -- The future of marketing.
0030211093
00708858
GB99-70629
Marketing.
HF5415 / .M29 2000