Handbook for public relations writing /
Bivins, Thomas H. 1947-
Handbook for public relations writing / Thomas Bivins. - 3rd ed. - Lincolnwood, Ill., USA : NTC Business Books, c1995. - vii, 344 p. : ill. ; 24 cm.
Includes index.
Writing for public relations -- Media relations & placement -- Press release & backgrounders -- Brochures & flyers -- Newsletters -- Magazines and trade publications -- Annual reports -- Writing for television radio and audio visual media -- Print advertising -- Speeches & presentations -- Working with printers -- Public relations writing and the computer -- The basics of grammar -- The basics of style.
0844234354 (hard : recycled paper) 0844234362 (soft : recycled paper)
94037637
HM263 / .B538 1995
Handbook for public relations writing / Thomas Bivins. - 3rd ed. - Lincolnwood, Ill., USA : NTC Business Books, c1995. - vii, 344 p. : ill. ; 24 cm.
Includes index.
Writing for public relations -- Media relations & placement -- Press release & backgrounders -- Brochures & flyers -- Newsletters -- Magazines and trade publications -- Annual reports -- Writing for television radio and audio visual media -- Print advertising -- Speeches & presentations -- Working with printers -- Public relations writing and the computer -- The basics of grammar -- The basics of style.
0844234354 (hard : recycled paper) 0844234362 (soft : recycled paper)
94037637
HM263 / .B538 1995