Export Marketing for a Small Handicraft Business /
Millard, Edward .
Export Marketing for a Small Handicraft Business / Edward Millard . - UK : Oxfam, c1996 - 185 p. : 16 cm.
Includes index.
Introduction -- The marketing mentality -- The business approach -- Markets and their characteristics -- Reaching your customer -- Support for handicraft exporters -- Designing and producing for export -- Presenting your product -- Fulfilling orders -- Despatching export consignments.
9781853393525
HF1416 / .M55 1996
Export Marketing for a Small Handicraft Business / Edward Millard . - UK : Oxfam, c1996 - 185 p. : 16 cm.
Includes index.
Introduction -- The marketing mentality -- The business approach -- Markets and their characteristics -- Reaching your customer -- Support for handicraft exporters -- Designing and producing for export -- Presenting your product -- Fulfilling orders -- Despatching export consignments.
9781853393525
HF1416 / .M55 1996