Business marketing :
Dwyer, F. Robert
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. - 2 nd ed. - Boston, Mass. : McGraw-Hill, c2001. - xxix, 705 p. : ill., charts ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0071123326
2004058191
Marketing.
HF 5415 / .D92 2001
658.8
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. - 2 nd ed. - Boston, Mass. : McGraw-Hill, c2001. - xxix, 705 p. : ill., charts ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0071123326
2004058191
Marketing.
HF 5415 / .D92 2001
658.8