Electronic.marketing@internet :
Adam, Stewart.
Electronic.marketing@internet : marketing on the internet / Stewart Adam. - Australia : Prentice Hall, 1998. - x, 61 p. : ill. ; 26 cm.
Includes bibliographical references (bibliography p.59-61).
Connecting and using the net -- Finding the marketing facts and analyzing information on the net -- Marketing strategy using the net -- Products and services on the net -- Pricing and the net -- Interactive marketing communications on the net -- Placing products with customers using the net -- Issues in electronic marketing on the net.
9780724804016
HF5415.1265 / .S749 1998
Electronic.marketing@internet : marketing on the internet / Stewart Adam. - Australia : Prentice Hall, 1998. - x, 61 p. : ill. ; 26 cm.
Includes bibliographical references (bibliography p.59-61).
Connecting and using the net -- Finding the marketing facts and analyzing information on the net -- Marketing strategy using the net -- Products and services on the net -- Pricing and the net -- Interactive marketing communications on the net -- Placing products with customers using the net -- Issues in electronic marketing on the net.
9780724804016
HF5415.1265 / .S749 1998