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New products management /

Crawford, C. Merle

New products management / Merle Crawford & Anthony Di Benedetto. - 9th edition . - Boston : McGraw Hill ; c2008. - xviii , 558 pages : ill. ; - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and index.

ISBN: 9780071263368

Subjects--Topical Terms:
New products

LC Class. No.: HF5415.153 / .C72 2008

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