Strategic management and competitive advantage : concepts and cases /
Barney, Jay B.
Strategic management and competitive advantage : concepts and cases / Jay B. Barney & William S. Hesterly. - 6th ed. - Harlow, England : Pearson, c2019. - 390p. : col.ill. ; 25 cm.
Includes index.
What is strategy and the strategic management process? -- Evaluating a firm's external environment -- Evaluating a firm's internal capabilities -- Cost leadership -- Product differentiation -- Flexibility and real options -- Vertical integration -- Corporate diversification -- Organizing to implement corporate diversification -- Strategic alliances -- Mergers and acquisitions.
9781292258041
HD30.28 / .B37 2019
Strategic management and competitive advantage : concepts and cases / Jay B. Barney & William S. Hesterly. - 6th ed. - Harlow, England : Pearson, c2019. - 390p. : col.ill. ; 25 cm.
Includes index.
What is strategy and the strategic management process? -- Evaluating a firm's external environment -- Evaluating a firm's internal capabilities -- Cost leadership -- Product differentiation -- Flexibility and real options -- Vertical integration -- Corporate diversification -- Organizing to implement corporate diversification -- Strategic alliances -- Mergers and acquisitions.
9781292258041
HD30.28 / .B37 2019