Strategic management : planning for domestic & global competition /
Pearce II, John. A .
Strategic management : planning for domestic & global competition / John A. Pearce II & Richard B. Robinson, Jr. - 14th ed. - New York : McGraw Hill, c2015. - pages : col.ill. ; 25 cm.
includes indexes.
Strategic management -- Company mission -- Corporate social responsibility and business ethics -- The external environment -- The global environment -- Internal analysis -- Long-term objectives and strategies -- Business strategy -- Mutibusiness strategy -- Implementation -- Organizational structure -- Leadership and culture -- Strategic control -- Innovation and entrepreneurship.
9789814577373
HD30.28 / .P43 2015
Strategic management : planning for domestic & global competition / John A. Pearce II & Richard B. Robinson, Jr. - 14th ed. - New York : McGraw Hill, c2015. - pages : col.ill. ; 25 cm.
includes indexes.
Strategic management -- Company mission -- Corporate social responsibility and business ethics -- The external environment -- The global environment -- Internal analysis -- Long-term objectives and strategies -- Business strategy -- Mutibusiness strategy -- Implementation -- Organizational structure -- Leadership and culture -- Strategic control -- Innovation and entrepreneurship.
9789814577373
HD30.28 / .P43 2015