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Essentials of strategic management /

Hunger, David J.

Essentials of strategic management / J. David Hunger & Thomas L. Wheelen. - 5th ed. - Harlow : Pearson, c2014. - i, 188p. ; 27 cm.

includes bibliographical references and index.

Basic concepts of strategic management -- Corporate governance and social responsibility -- Environmental scanning and industry analysis -- Internal scanning: organizational analysis -- Strategy formulation: situation analysis and business strategy -- Strategy formulation: corporate strategy -- Strategy implementation: organizing for action -- Strategy implementation -- staffing and leading -- Evaluation and control -- Strategy formulation: functional strategy and strategic choice.

9781292020907

HD30.28 / .H86 2014