E-business and e-commerce management :
Chaffey, Dave, 1963-
E-business and e-commerce management : strategy, implementation, and practice / Ebusiness and ecommerce management Dave Chaffey. - 3rd ed. - New York : Pearson Education, 2007. - xxviii, 663p.: ill.; 23cm.
Includes bibliographical references and index.
Introduction to e- business and e- commerce-- E-commerce fundamentals -- E- business infrastructure -- E- environment-- E- business strategy -- Supply chain management -- E-procurement-- E- marketing -- Customer relationship management -- Change management -- Analysis and design -- Implemetation and maintenance.
1405847069
Electronic commerce.
Business enterprises--Computer networks.
HF5548.32 / .C472 2007.
E-business and e-commerce management : strategy, implementation, and practice / Ebusiness and ecommerce management Dave Chaffey. - 3rd ed. - New York : Pearson Education, 2007. - xxviii, 663p.: ill.; 23cm.
Includes bibliographical references and index.
Introduction to e- business and e- commerce-- E-commerce fundamentals -- E- business infrastructure -- E- environment-- E- business strategy -- Supply chain management -- E-procurement-- E- marketing -- Customer relationship management -- Change management -- Analysis and design -- Implemetation and maintenance.
1405847069
Electronic commerce.
Business enterprises--Computer networks.
HF5548.32 / .C472 2007.