Principles of marketing engineering and analytics.
Lilien, Gary. L
Principles of marketing engineering and analytics. Gary L. Linen , Arvind, Rangaswamy, Arnaud De Bryun - State college : Decision pro,Inc. c2017 - xvi,305p. : ill. ; 24cm.
includes bibliographical references and index
The marketing engineering and analytics approach -- Customer value assessment and valuing customer -- Segmentation and targeting -- Positioning -- Forecasting -- New product and service design -- The marketing mix -- The digital online revolution in marketing -- Harvesting value from marketing engineering.
9780985764821
HG4515.3 / .L55 2017
Principles of marketing engineering and analytics. Gary L. Linen , Arvind, Rangaswamy, Arnaud De Bryun - State college : Decision pro,Inc. c2017 - xvi,305p. : ill. ; 24cm.
includes bibliographical references and index
The marketing engineering and analytics approach -- Customer value assessment and valuing customer -- Segmentation and targeting -- Positioning -- Forecasting -- New product and service design -- The marketing mix -- The digital online revolution in marketing -- Harvesting value from marketing engineering.
9780985764821
HG4515.3 / .L55 2017